In 2010, Coca-Cola Erfrischungsgetränke AG replaced its entire eLearning system with Adventure-based Learning™. Since then, 2,000 sales consultants take a virtual trip to the “Coca-Cola Isles”, where new islands with new themes always await returning visitors. Customers, franchisees, kiosk operators and restaurant owners great the sales consultants with a variety of exciting challenges. Participants not only address current guidelines, like ensuring that a cooler is available, but practice sales pitches and learn how to effectively employ sales techniques and rhetoric.